Aula at GamingCon Bharat Mumbai

Aula Stole the Show at GamingCon Bharat Day 1!
The energetic buzz of gaming, the rhythmic clicking of mechanical keyboards, and the vibrant lights of our booth created an undeniable hotspot at GamingCon Bharat in Mumbai today.
While other booths settled for passive product displays, Aula chose to innovate. Our first-ever "Experience Zone" transformed visitor interaction, allowing gamers to touch, feel, and truly experience our products' high performance firsthand. From the opening hour, a steady queue of eager players formed at our booth, setting the tone for a phenomenally successful day.

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01. Experiential Marketing: A Game-Changing Booth Design

The standout feature of the Aula booth was our fundamental shift in product demonstration. We moved away from static displays and set up multiple high-performance gaming laptops pre-loaded with popular titles. These systems were powered by our latest AG60 high-performance gaming laptops, ensuring buttery-smooth gameplay that truly showcased the responsiveness of our peripherals.

Visitors were invited to sit down, play, and immerse themselves in the superior performance of our keyboards and mice during actual gameplay, with many also experiencing the immersive audio of our new L99 gaming headsets.

This "learn-by-doing" approach let our products speak for themselves. One young gamer remarked after his session, "I never expected such exceptional feel and quality at this price point. The tactile response of Aula's mechanical switches is genuinely unique and impressive. The AG60 laptop's performance is incredibly smooth."

02. Unmatched Energy: The Epicenter of the Event

The Aula booth was a powerhouse of activity, consistently packed with attendees from start to finish. The contrast with other exhibits was striking. Notably, our booth was positioned directly opposite a key competitor, creating a clear visual dichotomy.

On one side was a conventional, passive display; on our side, a vibrant, interactive gaming arena. This dynamic atmosphere made our space a magnet for attendees, and we undoubtedly won the day in terms of crowd engagement.

Many visitors were experiencing Aula products for the first time and showed keen interest in the high-quality, affordable peripherals. Numerous inquiries were made about local purchasing options, particularly regarding the new AG60 and L99 models, indicating strong purchase intent.

03. Visitor Reactions: Overwhelming Praise and Valuable Feedback

The most encouraging feedback was the overwhelming appreciation for our products' build quality and feel. The unique tactile response of Aula's mechanical switches, still a rarity in the Indian market, emerged as a key differentiator.

Amid the praise, we also gathered insightful user feedback. Some users of our premium models (like the F75 and F99) suggested that the rotary volume knobs could benefit from enhanced damping for a more substantial feel—a valuable note we will share with our product design team for future iterations. Interestingly, the L99 gaming headset's volume control received particular praise for its ergonomic design, showing we're already addressing this feedback in new products.

04. Capturing Moments: Brand Visibility and Community Interaction

The day was filled with photogenic highlights:

• Iconic Branding: The Aula logo stood out prominently, becoming one of the most recognizable symbols on the floor.

• Champions' Joy: We awarded Aula gear, including our new AG60 laptops, to the winners of the Valorant tournament, and their genuine smiles were a perfect endorsement.

• Engaged Enthusiasm: During our stage quiz, the crowd participated enthusiastically in brand-related trivia, creating a lively and communal atmosphere.

05. A Winning Start, Gearing Up for Day 2

The first day was a resounding success, proving the "Experience Zone" concept a masterstroke. Through the Valorant tournament and interactive quizzes, we successfully fostered a strong sense of community, a vibe absent from other booths.

Given today's electric response, we are confident that tomorrow (Sunday) will attract an even larger crowd! We are fully prepared to welcome more gaming enthusiasts and let them experience the superior performance of Aula products, including the impressive new AG60 and L99, for themselves.

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Day 2 of GamingCon Bharat continues at the NESCO Exhibition Centre in Mumbai. The Aula booth is ready to deliver another exciting day of immersive gaming peripheral experiences.
For those who couldn't join us, follow our social media channels for live updates from Aula's exciting journey at GamingCon.